Article | . 2018 Vol. 7, Issue. 2
Brain Wave Response to Bottle Color of Herbicides and Non-selective Herbicides in Korea

School of Natural Resources and Environment Sciences, Kangwon National University1

2018.. 130:139


The colors of packaging of herbicides and non-selective herbicides on the market in Korea are defined as brown and red, respectively, according to the notification of RDA. The present study aimed to understand consumer’s electroencephalographic (EEG) response when looking at brown and red colors of herbicide and non-selective herbicide packaging papers. The EEG cap was placed on the scalp of each participant (men and women, 10 to 20 years old) and white (control) - brown - white - red colors were sequentially displayed for 5 seconds using the computer monitor. The EEG was measured and statistical analysis was performed using SPSS. For the brown color of the herbicide, men showed a decrease in concentration and a distracting response due to a decrease in the ratio of mid beta to theta (RMT) and the spectral edge of frequency (SEF90). In women, an increase in the ratio of SMR to theta (RSMT) and the spectral edge frequency 50% of the alpha (ASEF) was observed in different brain regions and these EEG changes may enhance the relaxation, stabilization and awakening states of the brain. For the red color of the non-selective herbicide, ASEF increased psychological stability in men. In women, a decrease in absolute high beta (AHB) may associate with a decrease in attention state of the brain. Overall data of the present study clearly revealed that the colors of two herbicides showed significantly different EEG response and gender difference.

1. Carter, R., Aldridge, S., Page, M. and Parker, S. 2009. The Human Brain Book. 21 Century Books, Paju, Korea. (In Korean)  

2. Coggrove, J.P., Mazure, C.M. and Staley, J.K. 2007. Evolving knowledge of sex differences in brain structure, function and chemistry. Biol. Psychiatry 62(8):847-855.   

3. Elliot, A.J. and Maier, M.A. 2007. Color and psychological functioning. Curr. Dir. Psychol. Sci. 16(5):250-254.  

4. Jausovec, N. and Jausovec, K. 2010. Resting brain activity: Differences between genders. Neuropsychologia 48:3918-3925.   

5. Kim, M., Kandasamy, S., Kim, T., Kim, J.E., Yang, J.E., et al. 2017. Gender differences in electroencephalographic activity in response to the earthy odorants geosmin and 2-mentylisoborneol. Applied Sci. 7:876 doi:10.3390/ app7090876.  

6. Kim, S.H. 2013. Color Psychology. Idam Book, Paju, Korea. (In Korea)  

7. Lee, H., Kim, S., Kim, K. and Hong, K. 2017. Brain waves evoked by the changes of background pastel colors with a pattern of achromatic color. Fashion & Text. Res. J. 19(5):653-660.   

8. Lee, H.W., Kim, H.N., Kim, Y.C., Jeong, Y.S. and Lee, J.S. 2014. The brain wave analysis of the color stimulations in red, green and blue according to the gender and age. Korea Society of Color Studies 2014 Fall Conference 37-41. (In Korean)   

9. Mehta, R. and Zhu, R.J. 2009. Blue or Red? Exploring the effect of color on cognitive task performances. Science 323:1226-1229.   

10. National Institute of Agricultural Sciences. 2018. (Accessed Apr. 11, 2018)  

11. Oliveira-Pinto, A.V., Santos, R.M., Coutinho, R.A., Oliveira, L.M., Santos, G.B. et al. 2014. Sexual dimorphism in the human olfactory bulb: Females have more neurons and glial cells than males. PLOS ONE 9(11):1-9.  

12. Park, J.G. 2013. Correlations between color attributes and children’s color preferences. Color Res. Appl. 39(5): 452-462.   

13. Radeloff, D.J. 1990. Role of color in perception of attractiveness. Perceptual and Motor Skilss. 71(1):151-160.  

14. Silva Teixeira, C.S., Cerqueira, N.M.F.S.A., Silva Teixeira, A.C. 2015. Unravelling the olfactory sense: From the gene to odor perception. Chem. Senses 41:105-121.   

15. Sowndhararajan, K. and Kim, S. 2016. Influence of fragrances on human psychophysiological activity: With special reference to human electroencephalographic response. Sci. Pharm. 84(4):724-751.   

16. Trikha, A. 2010. Gender and color specific differences in event related potentials. MS Thesis, Brigham Young Univ., Provo, Utah, USA.  

17. Tunҫ, B., Solmaz, B., Parker, D., Satterthwaite, T.D., Elliott, M.A., et al. 2016. Establishing a link between sex-related differences in the structural connectome and behaviour. Phil. Trans. R. Soc. B 371:20150111.   

18. Wang, C.H. and Shih, Y.H. 2017. Investigating the impact of coloring experience on young adults through brainwave variations and image preference. US-China Education Review B. 7(10):449-458.  

19. Wood, J.L, Heitmiller, D., Andreasen, N.C. and Nopoulos, P. 2008. Morphology of the ventral frontal cortex: Relationship to femininity and social cognition. Cereb Cortex 18:534-540.   

20. Zaidi, Z.F. 2010. Gender differences in human brain: A review. The Open Anatomy J. 2:37-55.  

online submission
Sub Menu
Sub Banner
Sub Banner
Sub Menu
Sub Banner
Sub Banner
Sub Banner
Sub Banner
Sub Menu
Sub Menu